TIPTOP PROPER COCKTAILS
CAN IT
Your day was on the rocks, nothing went right and chaos was waiting for you at every turn. The light and energy have slowly dimmed from your eyes and the only thing that could fix this day is a TipTop cocktail, ready to pour, packed with flavor and strength. Because when the shit hits the can, the can pulls through.
01
CURTAIN CALL
When consumers interact with our product in-store it can get lost among the other RTD beverages. We want to make sure all the lights are shining on the things you need. We are creating stage displays for TipTop to live on. Mini stage curtains, lights, wood panel flooring, and in the spotlight a rotating list of our best flavors. Because when the chaos of the day beats you down you need a show stopper to help you Can It.
02
THE REDEMPTION COLLECTION
The classy, cool and sleek design of our can is part of the experience of drinking a TipTop. That little can is more special than average, and it deserves the proper vessel to enjoy it in. TipTop is partnering with Ikea to make a line of Mid-Century Modern furniture with cup holders, ice buckets so you can refresh your drink, and places to store glasses for even easier and more satisfying access.
03
BEHIND THE CURTAIN
All the world is a stage, especially when a day goes so tragically that it becomes a comedy. We are inviting new and old Broadway actors to come and tell their shitty backstage stories that ultimately ended in a standing ovation. In a series of 60-second one-act “plays” you will be able to hear stories from behind the curtain. All videos will be filmed in a “Drunk History” format where the Broadway actor will first choose their TipTop drink of choice and enjoy it while rehashing the chaos. While we may not be able to see behind the curtain of everyone’s life, there is always chaos that needs to be canned.
04
BEAT THE PUNCH
This ready-to-pour cocktail may be the most luxurious at home, but we want to meet you where the chaos is. We are dispatching our TipTop Can It trucks to office parks, libraries, and grocery stores. So when you find yourself in the middle of a particularly bad day just listen for the sound of ice clinking in a glass and your satisfaction isn’t far. Whatever your chaos is, we can Can It.
05
CAN ‘EM
We’re all about cutting the chaos out of your life. Is there someone in your life who tends to be the reason your day takes a turn for the worse? Can ‘em. If you cut the chaos out of your life and tell us the story on our socials, we’ll send you a case of our best-selling flavors and a baby tee that says “Can ‘em.” Because when life doesn’t measure up, we always do.
