ATHLETIC BREWING CO.
BECAUSE YOU CAN
Crack a beer in the face of reality. Throw one back for all the beer moments you’ve missed out on while trying to fit the mold of adulthood. It’s not about the alcohol, it’s about that small piece of freedom in the crack. Because you can. We only have one chance to make the most of beer moments. Maybe this is how we stick it to them. Because we can.
01
ROADIE REST STOP
Do you know what always sounds great on a long drive? A beer. Athletic Brewing Co. is creating the first roadie rest stop. A roadside stop designed to let you stretch your legs and enjoy the merch and snacks inside, or drive right up to the window, crack a beer, and drive off. Yes, you can drink and drive, because you can.
02
TRAVELER’S PARADISE
It should be easier to snack and drink and drive. Athletic Brewing Co. has created the perfect traveler table that fits your beer with an insulated cup holder to keep your roadie nice and crisp. Put all your snacks on the tray and enjoy riding in style with everything you want. Because you can.
03
FOURTH QUARTER BEERS
It’s common practice for NFL stadiums to stop the sale of alcohol in the 4th quarter. But that’s exactly when you need a cold beer in your hand to cheer your team on to victory. Athletic Brewing Co. is partnering with the NFL to become the exclusive sponsor of the 4th quarter. Because no matter if your team wins or loses you deserve to have a beer in your hand just because you can.
04
SOBER SOCIAL
Why isn’t there a social media for sober people? If you can do whatever you want, so can we. Users will make their profiles and be able to post pictures and videos to the timeline. This is a group-based social media, we don’t care about followers or getting famous. We care about finding people with the same “Because you can” mindset as us. Some groups may include “the fourteeners”, “the beer moms”, or “the skate rats”. Post your beer pics and don’t let anyone tell you you can’t, because you can.
05
BECAUSE YOU CANUARY
At the beginning of the year, we always tell ourselves it’s time to reign it in. Sit back, take a break, reset, and recover. Why would we do that? The new year is meant for trying something new. For the month of January, all ABCo. cans will have a “ Because I Can list.” If you can check off all the resolutions you will receive a lifetime supply of ABCo. beer. Make a bet with your friends and beat them, because you can.
